Ethnography at Work. Brian Moeran

Ethnography at Work



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Ethnography at Work Brian Moeran ebook pdf
Publisher:
Language: English
Page: 192
ISBN: 1845204972, 9781847883216

Review

"In this book, anthropologist Brian Moeran takes on the hallowed institution of the 'business school case study'. He demonstrates how detailed ethnographic research can extend the explanatory range of traditional, descriptive business cases. Moeran leaves us with the tantalizing illusion that we might become better at our own businesses if we learned more about how anthropologists conduct theirs. I am sure that new opportunities will abound for those who adopt his methods."--Richard Francis, Director, Francis Developments Sàrl, and President, Australian Swiss Chamber of Commerce and Industry (ASCCI).

About the Author

Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.



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